Threads: Meta's rival to Elon Musk's X launches in EU
Meta's social media app Threads has launched in the European Union, five months after its release in other parts of the world. It debuted to much fanfare as a rival to Elon Musk's X, formerly Twitter. But it was not made available in the EU, which has strict rules around data and big tech. Meta will hope it will drive interest in the platform, which gained more than 100 million users in its first week before those numbers drifted down. Boss Mark Zuckerberg announced the news with a post on Threads, welcoming new users from across Europe. A Meta spokesperson said the platform had undergone "significant improvements" since its launch in other countries in July. A lack of key features, such as a website and search function, had contributed to initial user interest fading. "Starting today, people in the EU can choose to create a Threads profile that is connected to their Instagram account - which means they get the same experience as everyone else around the world ...